Viva Bialetti!

Coffee Italy

 

Background

It’s not an overstatement to say that the Bialetti Moka is an iconic piece of Italian culture. This stove-top espresso maker was invented by Alfonso Bialetti in 1933 and is considered so iconic that it is displayed in multiple museums as an example of modern industrial art. These coffee pots have gained worldwide popularity with more than 300 million sold around the globe. While there are now may variations of the original, there is no denying the importance of the original by Bialetti.

I Baffi

Alfonso’s son, Renato (a.k.a.: I Baffi), died in Switzerland at the age of 93 on February 11, 2016. The caricature printed on Bialetti of a mustachioed man with his index finger in the air was modeled after him, and became the logo for the company.

One interesting note is that when Renato was buried, his ashes were put into an over-sized replica of the iconic Moka. If you read Italian, or just want to see the pictures, please take a look at this story. To me, it shows the respect all Italians have for the truly Made In Italy product and it’s creators!

Ci Vediamo!

 

- Beppe


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